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“I Wish I Could Make A Simple Statement And Instantly Have A Benefit Driven Headline That Pulls”
A while back my comrade, Chris Haddad told me about this and I thought it was cool. He doesn’t know its origin either, so we can’t properly credit the creator. Nevertheless, it’s pretty ingenious. High 5’s all around for this one. Chris says: It goes like this- When you’re trying to gen up a headline [...]
Wednesday July 21 2010
A while back my comrade, Chris Haddad told me about this and I thought it was cool. He doesn’t know its origin either, so we can’t properly credit the creator. Nevertheless, it’s pretty ingenious. High 5’s all around for this one.
Chris says: It goes like this-
When you’re trying to gen up a headline for a letter or a video, simply write out what your prospect “wishes” would happen . . .
Example: So if you’re selling a weight loss product to women you would write . . .
“I wish I could go to sleep tonight fat and wake up slim and healthy, finally able to slip into my skinny jeans.”
Then you just chop off the “I Wish” part and voila! Instant headline:
Astonishing medical breakthrough reveals how
you can . . .
“Go To Sleep Fat And Wake Up Slim And Healthy
. . . Finally Able To Slip Into Your Skinny Jeans.”
It’s a such a simple idea (and such an easy way to teach folks how to write BENEFIT oriented bullets and headlines) I’m shocked I’ve never heard of it before.
So whoever came up with this idea . . . good job!
Remember you still must always be creative. word is bond,
-matthew
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