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“Guerilla Marketing Is Always An Option”
Some businesses do not have the money or resources to market their brand as widely ad their competition. In this case, it is time to turn to guerilla marketing. Guerilla marketing consists of unconventional techniques used to maximize your reach and exposure with minimal resources. And here are some of my favorites: • Make t-shirts [...]
Wednesday April 6 2011
Some businesses do not have the money or resources to market their brand as widely ad their competition. In this case, it is time to turn to guerilla marketing. Guerilla marketing consists of unconventional techniques used to maximize your reach and exposure with minimal resources. And here are some of my favorites:
• Make t-shirts or other clothing with your URL or brand. Then wear them everywhere.
• Go to the library and set your website as the homepage on every computer.
• Leave fliers in places your demographic would hang out, but not on their windshield. That is annoying.
• Participate in forums that relate to your niche and drive users to your website.
• Create an awesome/funny bumper sticker for your car.
• Create a free eBook. Who knows, it might go viral.
Remember, when it comes to marketing one should never stop being creative. When you don’t have any money, creativity is your only option.
Deuce -Matthew
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