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Monthly Archives: July 2010
“Tony Robbins Goes Live Tonight And It’s Not An Infomercial”
I remember the first time I ever heard of Tony Robbins. I was eleven years old and my godfather- Greg Writer was popping Tony’s inspiring tapes into the tape deck of his Subaru. It was always the road trips to go hanggliding or to the beach that were great. The longer the ride, the smarter [...]
“I Wish I Could Make A Simple Statement And Instantly Have A Benefit Driven Headline That Pulls”
A while back my comrade, Chris Haddad told me about this and I thought it was cool. He doesn’t know its origin either, so we can’t properly credit the creator. Nevertheless, it’s pretty ingenious. High 5’s all around for this one. Chris says: It goes like this- When you’re trying to gen up a headline [...]
