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Marketing
“Wine’s Fickle Flavor Helps Prove Pricing Affects Perceived Value”
Pricing is one of the most difficult decisions a business owner has to make. Will you be more expensive or cheaper than your competitors? Should you have a larger profit margin and forfeit sales? There should be careful research and numerous split tests used when deciding a proper price range. Here are a few studies [...]
“Which Is More Important, Marketing or Advertising?”
This is surprisingly a common question. Since we are already on the internet, let us see how dictionary.com defines both words: Advertising- the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. Marketing- the total of [...]
“Doing Marketing the Apple Way”
Want to create a marketing plan that turn your product into the most envied and viral product in the market place? Try out some of Apple’s strategies. Beautiful Design Apple products are sleek, sexy, and desirable. If technology had a contest for pure aesthetics apple would win by a landslide, of course, they already are [...]
“Seth Godin’s ‘Unleashing The IdeaVirus’ Proves Its Own Message”
Author, entrepreneur, and speaker Seth Godin wrote a book called Unleashing the IdeaVirus back in 2001. His first stroke of genius was the actual content of the book: viral marketing. IdeaVirus explains the trend away from interruption marketing and toward creating an idea that spreads itself through word of mouth. Godin had wrapped his head [...]
“Guerilla Marketing Is Always An Option”
Some businesses do not have the money or resources to market their brand as widely ad their competition. In this case, it is time to turn to guerilla marketing. Guerilla marketing consists of unconventional techniques used to maximize your reach and exposure with minimal resources. And here are some of my favorites: • Make t-shirts [...]
