matthewheinzel.com

Remove Uneccessary Navigation
The last thing you want your prospects to do is wander off your sales/landing page. The best way to prevent this is to not let them. Avoid navigation menus and links out like the dickens. However, if you are trying to promote with AdWords PPC be careful because this may get you banned.

Keep it Above the Fold
This is definitely one of the most important aspects of the layout of you landing page. Keep your headline, video, and opt-in box above the fold, at least. If your prospects are not immediately engaged, they will probably just leave.

Make the Most of Your Thank You Page
If your customers have already opted in to your newsletter or white paper, they are still in a receptive mode. Make the most of this moment and add some up-sells and promotions on your thank you page.

Your Copy Should Flow From Start to End
Your flow should move from a headline, to a sub-headline, to your copy. Do not digress or venture off into tangents. Write your copy to follow a clear, succinct, and convincing story.

Benefit driven copy
One of the major copywriting principles is to explain the benefits not the features. By doing this you are painting a picture to your prospects and creating a need. With features you are simply describing functions that people probably do not really care about. All they want to know is how it will change their lives.

Keep Your Paragraphs Short
Nobody wants to read through a wall of text. Any paragraph over 4 to 5 sentences may intimidate or turn off your prospects.

Obvious Call to Action
Your call to action the most necessary piece of capturing information or selling a product. If prospects do not know where to go or what to do, how are you going to convert? Make your opt-in box or action button a bright and contrasting color. Use arrows to direct the reader’s attention exactly where it needs to go.

Add a Guarantee
Put your visitor’s nerves at ease. Clearly state a return guarantee with an seal telling your customers their information and well being is safe with you.

Include Social Proof
People like thing that other people like. Selling to a herd is much easier than singling individual out. Include testimonials form past customers to let prospects know you have a legitimate and promising product.

Make a Video
The best way to add a personal touch is by creating a video to display on the top of the page. It is engaging to the prospect, allows you to clearly state your objective, and adds personality to an otherwise faceless landing page.

Word is bond -Matthew