The Official Blog Of Matthew Heinzel

2
Aug

“You Know It’s Great Marketing When It Gives You The Chills.”

posted in: Favorite Vids, Marketing, Videos At Random

My Aunt Mary recently shared this amazing video with me and I have to share it with you. I believe that it was done in the UK to bring awareness to wearing seatbelts. Rumor has it that it was created by a random guy, who wasn’t paid to do it. He just felt compelled and the cause is important to him.

This takes marketing of this message to a whole new level. The most elegant heartstring tug followed by a simple message that sucks you in. So captivating, not to mention it’s all non verbal! …Genius!

This beats the crap out of: “Click-it or Ticket!”

What is your creative angle to get your message out? Can you say everything that you need to say about your product or service and have people ready to take action in 1 minute and 29 seconds?

Enjoy… deuce! -matthew

27
Jul

“Tony Robbins Goes Live Tonight And It’s Not An Infomercial”

posted in: Favorite People, Personal Development

I remember the first time I ever heard of Tony Robbins. I was eleven years old and my godfather- Greg Writer was popping Tony’s inspiring tapes into the tape deck of his Subaru.

It was always the road trips to go hanggliding or to the beach that were great. The longer the ride, the smarter we got. (or the more confused. Either way something was happening.)

I always loved it because as his family would enter the car, Greg would start the tape (Tapes!? What are those!?) like he was loading Nugent or one of his other favorite 80′s bands.

All the family would just sigh and roll their eyes…like “here we go again, you know Dad and his motivational tapes!” It was in his blood, he was dedicated to working on himself and he made the habit long before.

It was because of Greg that I started to listen to and read personal development products and books.

It wasn’t until I was about 13 or 14 when I got my first Tony Robbins product- entitled: Personal Power. I don’t think I took it out of the plastic for about 12 months. I knew it possessed something spectacular, but part of just owning it was gratifying and I think the other part of me was scared of what it might stir up.

When I finally cracked into the cd’s, It was life changing…midway through the first cd I was completely hooked. I can say that at 15 and 16 the concepts were a lot to grasp, but with all the crazy change going on in my life at that time, I was growing up pretty quick.

Tony’s core concepts became staples in my life and even to this day I can say that I have been able to share them with others and pay it forward.

This was were it all started for me and my library has been growing ever since. I’m still learning…Tony says: “If you’re not green and growing, you’re dead and dying.”

A few years ago, I attended my first ever live Tony Robbins event with Greg and as we walked on fire together, met and talked with Tony together…it was amazing to have it all come full circle. What had started when I was just 11 was still continuing 15 years later.

I encourage you to be open to personal development and learn from thought leaders as if they are your personal mentors. I attribute everything that I have today to being present, open to possibility, shifting perception to create reality and understanding that hard work + personal growth + more hard work =’s Success.

Just as Tony says: “Your life is in direct proportion to the amount of uncertainty that you can comfortably live with.”

Go make yourself,

Matthew

P.S. Tony’s new show entitled: “Breakthrough” starts tonight on NBC 8/7 CST

Go here to catch a glimpse of the trailer and hold on to your hats boys and girls, this one is gonna be a tear jerker! http://www.breakthroughinsider.com/

P.P.S. Share the show link with everyone you know…make it viral. This is how we change lives;)

P.P.P.S. FYI the picture of Tony above is Vintage. This is what he looked like when I started listening to him… “Classic!”

21
Jul

“I Wish I Could Make A Simple Statement And Instantly Have A Benefit Driven Headline That Pulls”

posted in: Copywriting, Internet Marketing, Marketing

A while back my comrade, Chris Haddad told me about this and I thought it was cool. He doesn’t know its origin either, so we can’t properly credit the creator. Nevertheless, it’s pretty ingenious. High 5’s all around for this one.

Chris says: It goes like this-

When you’re trying to gen up a headline for a letter or a video, simply write out what your prospect “wishes” would happen . . .

Example: So if you’re selling a weight loss product to women you would write . . .

“I wish I could go to sleep tonight fat and wake up slim and healthy, finally able to slip into my skinny jeans.”

Then you just chop off the “I Wish” part and voila! Instant headline:

Astonishing medical breakthrough reveals how

you can . . .

“Go To Sleep Fat And Wake Up Slim And Healthy

. . . Finally Able To Slip Into Your Skinny Jeans.”

It’s a such a simple idea (and such an easy way to teach folks how to write BENEFIT oriented bullets and headlines) I’m shocked I’ve never heard of it before.

So whoever came up with this idea . . . good job!

Remember you still must always be creative. word is bond,

-matthew

24
Jun

“She Doesn’t Need Arms Or Legs Because She Has Wings.”

posted in: Favorite People, Make A Difference, Personal Development

It’s not every day that you stumble upon an Angel sent to change this planet.

It’s not every day that you have to ability to contribute to her vision that will impact millions. Right here and right now, you have that ability…her name is Pauline Victoria and she is a friend of mine.

Where you see challenge from the outside, you are wrong.

Where you see struggle on the inside, you are wrong.

She is inspiration in its truest form. A complete human being and spirit.

I want to give you some links: (please share these with everyone in your address book)

1. Click Here to Vote for Her to Get Her Own Show on the Oprah Network!

2. Click Here to Join Her Newsletter

I ask you to become a fan of hers on facebook, follow her on twitter, subscribe to her YouTube and join her newsletter. She has some really big things in the works and you will begin seeing her everywhere soon enough, including the Oprah Network! Aside from all that, she is just downright fantastic and she deserves your support…trust!

–word is bond, Matthew

Here’s the goods (Pauline’s other links)…Ya dig!?

Facebook

Facebook Fan Page

Twitter

YouTube

8
Jun